Privacy Policy

Last Updated: May 15, 2026


Fit & Go Pets (“F&G Pets,” “we,” “us,” or “our”) respects your privacy and is committed to protecting your personal information. This Privacy Policy explains how we collect, use, store, and share information when you use our website (www.fitandgopets.com), services, and communications (collectively, the “Services”).

By using our Services, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We may collect the following types of information:

Information You Provide

  • Name, email address, phone number
  • Billing and contact information
  • Pet information (including name, age, health, and behavior details)
  • Service history, preferences, and communications
  • Any information you provide through forms, bookings, or customer service interactions

Information Collected Automatically

  • IP address, browser type, device type
  • Website usage data and interactions
  • Cookies and similar tracking technologies

Information from Third Parties

We may receive information from service providers that support our operations, including payment processors, marketing platforms, and software tools used to manage bookings, communications, and customer relationships.

2. How We Use Your Information

We use your information to:

  • Provide, manage, and improve our Services
  • Process bookings, payments, and transactions
  • Communicate with you regarding services, updates, and support
  • Send marketing communications (with your consent)
  • Personalize your experience and offers
  • Analyze customer behavior and improve operations, services, and marketing strategies
  • Maintain safety, security, and fraud prevention

3. Technology, CRM & AI Tools

F&G Pets uses a variety of technology platforms to operate efficiently and improve customer experience. These may include:

  • Customer Relationship Management systems
  • Operational software
  • Communication platforms
  • Automation tools
  • Marketing and advertising platforms

We may also use artificial intelligence (“AI”) tools, including tools and AI-enabled features within third-party platforms, to assist with:

  • Customer communications and responses
  • Internal summaries and operational insights
  • Marketing content creation and optimization
  • Data analysis and segmentation to improve services and outreach

These tools may process limited customer information (such as names, pet details, or communication history) to support these functions.

F&G Pets does not sell personal information to AI providers. We take reasonable steps to ensure that tools and service providers we use maintain appropriate data protection standards. AI and automation tools are used to assist our team, and not to make significant decisions without human oversight.

Additionally, some third-party platforms we use may independently incorporate AI or automated processing as part of their services. F&G Pets does not control how these platforms internally operate but selects reputable providers that maintain industry-standard privacy and security practices.

4. How We Share Information

We do not sell your personal information to third parties for their own marketing purposes.

We may share your information with:

Service Providers

Vendors and partners who support our operations, including:

  • Payment processing
  • Booking and CRM systems
  • Marketing, email, and SMS platforms
  • Technology and automation tools

These providers are only permitted to use your information for services performed on our behalf.

Legal Requirements

We may disclose information if required to:

  • Comply with legal obligations
  • Respond to court orders, subpoenas, or regulatory requests
  • Protect the rights, safety, or property of F&G Pets, our customers, or others
  • Business Transfers

If F&G Pets undergoes a sale, merger, or business transition, your information may be transferred as part of that transaction.

5. Marketing & Communications

By providing your contact information, you may receive:

  • Service-related communications (appointments, updates, reminders)
  • Marketing communications (promotions, offers, updates)

You may opt out of marketing communications at any time by:

  • Following unsubscribe instructions in emails
  • Replying “STOP” to SMS messages

Important:

  • Service-related communications are essential to your use of our Services and may not be optional.
  • We do not share SMS opt-in data or consent with third parties for marketing purposes.

6. Photos & Media

F&G Pets may capture photos or videos of dogs while in our care for operational, marketing, and promotional purposes without compensation, including use on social media, email, and other digital channels. These materials are used in a manner that does not intentionally identify Owners without consent.

7. Cookies & Tracking Technologies

We use cookies and similar technologies to:

  • Improve website functionality
  • Analyze traffic and usage
  • Support marketing and advertising efforts

You may control cookie preferences through your browser settings. Disabling cookies may affect your experience on our website.

8. Data Retention

F&G Pets retains personal information for as long as necessary to provide services, maintain business operations, comply with legal obligations, and improve customer experience. We may retain certain information for longer periods where required or permitted by law, or as needed for legitimate business purposes.

9. Data Security

We implement reasonable administrative, technical, and organizational safeguards to protect personal information. However, no system is completely secure. Owners are responsible for maintaining the confidentiality of their account credentials and notifying us of any unauthorized activity.

10. Your Rights & Choices

Depending on applicable laws, you may have the right to:

  • Access or update your personal information
  • Request deletion of your information
  • Opt out of marketing communications

To make a request, please contact us using the information below.

11. Changes to This Policy

F&G Pets may update this Privacy Policy from time to time without notice. Updates will be posted on our website when done. Continued use of our Services constitutes acceptance of any updates.

12. Contact Us

For any questions, concerns, or assistance, please contact Fit & Go Pets at woof@fitandgopets.com or call 1-888-691-9461.